The Art of Arrival.
Travel itineraries designed by hand, not algorithms.
The Editors.
We didn't start sora because we love travel.
Everyone loves travel. We started sora because we love the logistics of travel.
We are the people who read the restaurant menu three weeks before the flight. We are the ones who know that the best coffee in Alicante isn't in the main square, but down the alleyway behind it.
For years, we did this for ourselves. Then for our friends and family. And now, we do it for you.
We are a husband and wife team based in Northern Ireland, building a travel studio for people who value their time as much as their money.
We aren't a call centre. We don't rely on algorithms. We are your researchers, your editors, and your taste partners. You give us the vibe and we’ll handle the heavy lifting.
The world is vast. We help you edit it.
Lynn & Conor,
sora.
Why not just ask an AI chatbot?
Fair question. Here's the difference. An algorithm gives you the most-mentioned places.
We give you the right ones.
We rely on both our own travel experience and a genuine passion for deep research. We cross-reference reviews across multiple platforms, and we read the one and two-star reviews, because they tell you more than the five-star ones.
We'll tell you when we've been somewhere ourselves and share our own photos. Where we haven't, the research has been done, and every recommendation is still picked personally for you. We wouldn't send you anywhere we wouldn't stay or eat ourselves, and to be fair, we're very picky.
Because we don't make a penny when you book, we tell you the honest bits the travel agencies and booking sites won't: the "courtyard room" that doesn't have a window, or the 4-star hotel that's actually outside the city centre, miles from anything.
And sometimes it's the small stuff. We'll tell you not to eat the oranges off the trees in Seville, even if they do look the part.
From Our Clients.
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"Loved the personalised recommendations based on our interests. We'd never have found half these places ourselves."
Tracey C.
Seville, Spain -
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“Every single recommendation was spot on. Even the ones we doubted."
Jane D.
Budapest, Hungary -
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"Booking with sora gave us such piece of mind. They planned the whole drive, ferry, car charging points and dog-friendly hotels. We just had to turn up."
Donna O.
Spain - Ireland Road Trip
The Journal.
Where we write things down. Places we love, places we don't, and what we've learned getting there.
